AZRA Unveils New Single & Lyric Video for “Hell & Back”

Photo credit: Tony Barnes Jr.

July 23, 2020 – Los Angeles, CA – Today, Korean-American “substance pop” artist, AZRA, is premiering her brand new single and lyric video for “Hell & Back”. The song, which follows-up AZRA’s previous release, “Dangerous“, is a danceable electro-pop gem about celebrating life’s challenges and trusting our abilities to transform them into lessons, inner strength and power. Stream “Hell & Back” exclusively via Celeb Mix, here. The single will be available for purchase/streaming on all online platforms tomorrow, July 24^th.

AZRA elaborates: “It’s very easy for us to feel joy during positive moments and blissful experiences throughout our lives, but it’s during the trying times that our strengths, perseverance and potential are really tested. ‘Hell & Back’ is a song declaring to our past, present and future selves that there are always going to be times of darkness throughout our lives, but as the saying goes, ‘greater the fall, higher the bounceback’. This will always stand true and we will always bounce back stronger and brighter every time. I hope this song can bring some joy, hope, and fearless empowerment during this trying time of the global health, racial, and social pandemic.”

AZRA is a multi-faceted force of nature. Her music is created on her own terms: always authentically, and always in her own unconventional way. Influenced by musical artists that range from Freddie Mercury to Madonna; to Whitney Houston and P!nk, AZRA’s music is mission-driven and inspirational, with infectious melodies and uplifting hooks.

In 2017, AZRA released her debut EP Freedom through her own label, CLÚ Records. The EP features lush melodies and uplifting, dance-worthy hooks such as those on the singles “Shine” and “Gravity“. With the release, AZRA garnered praise from TWIST Magazine, All Things Go, PopDust, Singers Room, Women’s Republic and FOX News, to name a few.

Since then, AZRA released a handful of acclaimed singles, including “Dimension“, which was

co-written and produced by Grammy-winning artist Jamie Jones and his production partner Matt Wong. Upon its release, the single hit #1 on the Digital Radio Tracker Airplay Charts for two consecutive weeks. AZRA also released the recent singles “Skyline“, “Right Here” and “Dangerous” of which HollywoodLife wrote,“For all the women breaking down barriers and shattering glass ceilings, AZRA has an anthem for you, and her new video shows how ‘Dangerous’ powerful females can be.”

Now, AZRA is back with “Hell & Back“-the first of a string of new singles to be released by the burgeoning pop artist in the coming months. The song will be available for purchase/streaming on all online platforms tomorrow, July 24^th.