He studied under The Game. He landed a major deal with Nike. He was endorsed by Vitaminwater. He did all that on his own, without the help of a major label deal and sans the backdrop of a major rap city. Now, Richie Evans is poised to become rap’s next superstar and put his hometown of Phoenix, Arizona on the map.
“If you take a little bit of The Game, mix a little bit of Fabolous with a little bit of Nas, sprinkle a little bit of Ice Cube and wrap it all up,” he says, “that’s what you get from me.”
Richie Evans sounds like the best because he learned from the best. After a chance meeting with platinum rapper The Game in a Phoenix nightclub several years ago, Evans joined The Game’s team and learned under the Compton rap icon. A few years into their relationship, Richie Evans – who rapped under the moniker Juice at the time – decided to strike out on his own. The Game gave Evans his blessing, so Richie Evans adopted his given name in 2016 and started rebranding himself. He began building his infrastructure and setting himself up with a business, The Evans Administration. Almost immediately, things started taking off.
In 2017, Evans’ buzz in his city’s streets reached players on the Phoenix Suns. When Nike was looking for an emerging artist to make a commercial for its Trunner 1 sneaker, Suns players spoke up for him, helping him land the job. Around the same time, Vitaminwater was holding showcases for talent in different cities. They selected Evans to represent Phoenix, leading to an endorsement deal and a headlining performance. These opportunities show Evans’ ability to work both the streets and corporate suites.
Highly Favored EP, which will be released via partnership between The Evans Administration (TEA) company and music industry powerhouse INgrooves, also features previously released single “For You” with platinum vocalist Vedo. Here, Evans puts his woman on a pedestal, proclaiming his love for her and highlighting the positive things she’s brought to his life. The song’s lyrics represent that Evans views women as essential members of his movement.
Now, with the impending release of his Highly Favored EP and endorsements from several of the genre’s biggest acts, Richie Evans is ready to rise and be the driving force of Phoenix’s musical movement. Get ready.