NEW YORK, NEW YORK, September 21, 2021 – Grand Brulot,
the award-winning VSOP Cognac Cafe, is kicking off a partnership with two-time Grammy-nominated artist and one of the world’s best guitar players of all time, Joe Bonamassa.
While the entertainment and spirits markets are no strangers to collaborating, this duo believes they will transcend and captivate the musical experience within the premium spirits’ market. Bon Bonamassa and Grand Brulot are independently innovative and together they will be in harmony, while still staying true to their craft and spirit.
The Blues-Rock legend is thoughtful and very particular when it comes to partnerships. When the opportunity came forward about teaming up with Grand Brulot, Joe didn’t have to give it a second thought. Joe’s partner Roy Weisman at J&R Adventures agreed that both brands stood for high quality and excellence in their respective categories. Blending the partnership, at this time, made sense.
“Grand Brulot VSOP Cognac Cafe is one of the most exciting new spirit brands hitting the market today, and I personally think the product is fantastic,” said Bonamassa. “Nothing tastes better than this perfect spirit after a show – enjoy a bit of the finest,” he added.
Loyal fans will get to experience this duo firsthand, as the two will offer premier Grand Brulot VSOP Cognac Cafe during the 2021-2022 U.S. concert tour at the various venues, in area stores, bars and restaurants over the next year. Beginning this October and into August of 2022, you can expect Joe Bonamassa and Grand Brulot to be in a city near you.
Grand Brulot is handcrafted by the Tardy family at their estate in Cognac, France, founded in 1880, and masterfully aged alongside a blend of Ecuadorian Robusta coffee and French Brandy. Grand Brulot launched in France, the UK and in the U.S. in 2018. The brand wanted to introduce a product that would push the boundaries of the spirit’s market. Grand Brulot brings together two of the world’s most popular drinks; coffee and Cognac, into one sophisticated and complex 80 proof spirit. The process results in a full-bodied sip that perfectly pairs with Bonamassa’s smooth and powerhouse aesthetic. Grand Brulot has been enjoyed in the now top trending Espresso Martini, neat and in classic cocktails, earning world-wide acclaim.
“With Joe we found the next level of perfect pairings – an ideal artist that represents the allure and quality we strive to produce in every bottle of Grand Brulot – he is a master of alchemy in his own right,” said Co-Founder and CEO Francisco Tonarely. “Joe matches this energy we bring to the market, coupled with his more than 9 million fans, who embrace the same ideals. “They are passionate about music, drink, great experiences, moments with friends, destinations and culture,” added Tonarely.
Grand Brulot is expected to be a hit for Bonamassa fans in the U.S. and abroad–evoking a smoldering and electrifying aura like no other. The two together bring spirits and music together to taste and sound like concentrated richness.