Jared James Nichols “Gold Glory” Les Paul Custom in Double-Gold Aged finish.
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“I get to release new music and become a Gibson brand ambassador on the same day, this is a dream come true,” says singer-songwriter-guitarist, Jared James Nichols. “So much more than just 6 strings and a piece of wood, Gibson Guitars embody who I am and have been the soundtrack and inspiration of my life. I am honored and grateful to be recognized as an ambassador for the most iconic guitar maker in the world. From being born in Waukesha, Wisconsin, the same town as Les Paul, to now being a Nashville-based and part of the vibrant music scene here, I feel like this a testament to Les, and the legacy, as well as the future of this iconic brand. So here is my cheers to every 15 year-old-kid with a dream to someday join a band, play some gigs, and hopefully get a Gibson guitar…keep on pickin’ and play from your heart!”
“Welcoming Jared, aka the Blues Power man, as our official Gibson ambassador is a confirmation of the symbiotic partnership we already have with Jared and a recognition of his success as a guitarist, modern riff-lord, musician, band leader and overall ambassador of rock n’ roll,” says Cesar Gueikian, Brand President of Gibson. “Since the age of 15, Jared has made Gibson his own DNA, celebrating Gibson’s influence in his music by naming his guitars – starting with ‘Old Glory’ and most recently, ‘Gold Glory’. Jared is not only a virtuoso guitarist and soulful songwriter, he’s also one of the hardest working young musicians of his generation. Today, we celebrate Jared, his passion for Gibson and for music and we get to enjoy his new single ‘Skin ‘N Bones’. The future is bright for Jared.”
Known for his high-energy, pick-less guitar-playing from his electrifying riff-‘n’-roll from records like his 2015 debut Old Glory & the Wild Revival, and the 2018 follow up Black Magic, JARED has performed over 400 live dates traveling around the world with his band and performed onstage with giants like Slash, Billy Gibbons, Joe Bonamassa, Zakk Wylde, and the late, great Leslie West, among others. NICHOLS is now ready to head back out on the road and has announced a handful of U.S. tour dates (see full itinerary below).
