About North Kingsley
With the launch of the project and the release of their first 3 track EP, ‘Vol 1’ back in August, North Kingsley has set out to do things differently. The way music is released, distributed and marketed is all being approached in a unique and creative way. Instead of a full album release, North Kingsley is releasing miniature volumes of 3 tracks every few months.
When Shavo began experimental studio sessions with producer Saro Paparian and rapper, vocalist and lyricist Ray Hawthorne, he had no idea that it would turn into anything more than a creative outlet to jam with like minded musicians. The result was a genre-bending mix of deep, cinematic instrumentals and thought provoking, socially charged words.
Capitalizing on a musical legacy that includes musical collaborations with the likes of funk master George Clinton, spiritual hip-hop guru RZA and legendary production accomplice Rick Rubin, Odadjian’s sonic blueprint for the project takes in everything from crisp and hard trap beats to gritty rock flavors.
With a razor sharp approach to both the creative and business output of the project, North Kingsley is a socially conscious, creative force shaped by the modern age. Drawing on a multitude of cultural, visual and political influences, they aim to create a musical movement that is both rooted in what’s come before, but that focuses on creating what’s next.