[02:22] Whereas, this ocean scene represents the isolation and fear involved while a relationship is breaking down.
[02:29] Aaron Dessner was staying in upstate New York with his family when Taylor reached out.
[02:33] He sent her a folder of music that he had made recently and within hours Taylor had sent back a fully written version of “cardigan.’
[02:38] Aaron Dessner’s twin brother Bryce also helped with the orchestration you hear on the song.
[02:44] Taylor worked on this music video with Oscar nominated cinematographer Rodrigo Prieto who she previously worked with on her music video for “The Man.”
[02:48] She was inspired by some of the period pieces and fantasy films she was watching at the time and sent Prieto a number of visual references for each scene…including photographs and drawings as well as a time-coded storyboard shot list.
[02:58] Due to Covid-19 safety precautions Taylor did her own hair, make-up and styling on set. She wore her own nightgown.
[03:03] A health inspector was also on site and used UV lights and sprayed down the piano keys in between every single take.
[03:07] A “techno crane” was used to film in order to eliminate a close up camera operator to ensure rigorous social distancing standards.
[03:13] Editor Chancler Haynes and Taylor worked simultaneously from two separate locations on set in order to edit the video in real time.
[03:34] Returning to the cabin signifies returning to a sense of self after experiencing love lost.
[03:31] However, Taylor’s clothes remain soaking wet to represent that she was changed by the journey but has discovered who she always was.
[03:39] Because the release was so top secret, Taylor wore an earpiece to prevent playing the song out loud during filming…
[03:46] And special effects added the word “folklore” to the piano on the same day the video was actually released.
[03:52] “I view folklore as wistful and full of escapism. Sad, beautiful, tragic. Like a photo album full of imagery, and all the stories behind that imagery.” – Taylor Swift
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About Taylor Swift: Taylor Swift is, quite simply, a global superstar and songwriter of her generation.
Taylor is a ten-time Grammy winner, a singer, songwriter, musician and producer. She is the first female solo artist to win the music industry’s highest honor, the Grammy Award for Album of the Year – twice! Taylor is Billboard’s first-ever Woman of the Decade recipient along with being the youngest-ever Woman of the Year honoree and the only artist to have been awarded this nod twice. Taylor is the American Music Awards’ Artist of the Decade, the only artist in history to have six consecutive albums sell over one million copies in their week of release (Speak Now, RED, 1989 and reputation) and the only female artist ever to have seven albums each sell at least 500,000 copies in a single week (Fearless, Speak Now, RED, 1989, reputation, Lover and folklore). Oh, and did we mention she is a Brit and Emmy Award winner too.
About Vevo: Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.