OAKLAND, Calif.- March 1, 2017 – Pandora (NYSE: P) is returning to South by Southwest and featuring performances from the hottest rising talent across the globe. From March 11 to March 16, Pandora will open its doors at The Gatsby to SXSW Interactive and Music attendees for live music spanning hip hop, dance, latin, rock, country, and americana.
“South by Southwest is the premier destination for fans to discover new music,” said Nick Bartle, chief marketing officer of Pandora. “We are so excited to welcome this year’s diverse lineup of talent to the Pandora at SXSW stage, and continue helping emerging artists find their fans and grow their careers.”
Explore music from the lineup now and from March 13-16, tune in for an audio livestream and interviews with the artists on the Pandora at SXSW station: www.pandora.com/sxsw.
Listeners attending Pandora at SXSW Music will also be treated to custom activations from sponsors including Advance Auto Parts, Ashley HomeStore, Ltd, McDonald’s, MGM National Harbor, Simple Mobile, and The Clorox Company.
On March 11 and March 12, any SXSW badge holder, no RSVP necessary, can visit The Gatsby to catch performances by Austin-based artists including Charlie Faye & the Fayettes, Gina Chavez, and Riders Against the Storm. For more information about Pandora at SXSW Interactive, visit advertising.pandora.com.
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.