“One of the key ingredients to driving global change is to continuously find ways to galvanize likeminded people and the power of live music has proven to be the right medium to ignite action,” said Kevin Chernett, EVP Global Partnerships and Content Distribution, LiveNation. “By bringing VR into the mix we are expanding our reach and connecting a global audience to the cause inspiring even more people to help combat the world’s biggest challenges.”
“Inclusion is at the heart of Global Citizen’s movement to end extreme poverty – we are so excited to partner with Citi, Live Nation and NextVR to give activists and fans around the world front row access to the Festival through this incredible virtual reality experience,” said Lizzie Edelman, Vice President, Business Development and Strategic Partnerships, Global Citizen.
The Global Citizen Festival will be available on a Samsung Gear VR headset or Google Daydream, along with a compatible smartphone, by downloading the NextVR app from the Oculus store for GearVR or the Google Play store for Daydream. Portions of “Backstage with Citi” will also be made available on demand – in virtual reality and 2D – on Citi channels. Fans can go to https://www.citiprivatepass.com/vr
to get the latest information.
“Global Citizen is a worldwide movement and in collaboration with our partners, we’re proud to be able to extend the live festival experience to fans globally though our VR technology,” said David Cole, CEO, NextVR.
Since last year, Citi and Live Nation have partnered with NextVR to broadcast live performances from Slash & Friends, Imagine Dragons, Lady Antebellum, Third Eye Blind, Prince Royce and more in virtual reality to music fans worldwide and transformed the way fans interact with artists.
Citi [NYSE:C], the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.
NextVR is the world’s leading virtual reality platform for delivering live sports and music in virtual reality to fans globally. Launched in 2009, the company has multiple patented technologies that deliver an unparalleled virtual reality experience, providing fans extraordinary access and profound immersion. NextVR has world-class partnerships with leaders in sports and entertainment including the NFL, NBA, FOX Sports, Live Nation, and the International Champions Cup. NextVR was founded by industry leaders with decades of experience in 3D stereoscopic imaging, compression technology and VR broadcasting. For more information, visit nextvr.com