Black Pistol Fire – Share Official Music Video For First Single “Look Alive”; New Track is #5 Most-Added at U.S. Alternative Radio and #1 on the Alternative Specialty chart in Canada

Black Pistol Fire:
Share Official Music Video For First Single
“Look Alive”
 “Look Alive” is the #5 Most-Added Track at U.S. Alternative Radio and #1 on the Alternative Specialty chart in Canada
New Album ‘Look Alive’ Out Now on Black Hill Records,
Debuts at #2 Alternative New Artist Albums Chart in the U.S. and #5 in Canada
Watch and share the new video for “Look Alive” from Black Pistol Fire, HERE.
Black Pistol Fire photos and cover artwork: HERE.
AUSTIN, TX (March 16, 2021) Following the release of their new album Look Alive, acclaimed Austin, TX rock group Black Pistol Fire share their official music video today for the first single and title track “Look Alive,” HERE.
Directed by collaborator Pooneh Ghana and shot on location in Austin, TX, the song “Look Alive” centers around a vintage car named “Psycho 69” and likewise the video revolves around the main character fantasizing leaving behind everything they have ever known in the pursuit of the dark unknown. As the “Look Alive” video progresses, the driver heads down a dark highway and strange supernatural things begin to escalate around the car as the driver transitions into a different path in life and a new world.
In radio news, the first single “Look Alive” is the #5 Most Added track in the U.S. at Alternative Radio, additionally the single is #1 on the Alternative Specialty chart in Canada this week. “Hope in Hell,” a preview single which American Songwriter hailed as, “doomy, stomping” has now surpassed 1 million streams on Spotify. Black Pistol Fire continues to garner worldwide support from the world’s most respected radio stations including NPR, KCRW, KEXP, KUTX, WXPN, and “Look Alive” has received early adds from the following stations: KROX (Austin, TX), WBUZ (Nashville, TN), WROX (Norfolk, VA), WJMZ (Greenville, SC) , WRMR (Wilmington, NC), KRAT (Reno, NV), WKZQ (Myrtle Beach, SC), JQCJ (Quad Cities), WEQX (Albany, NY), WBJB (Lincroft, NJ), WOCM (Ocean City, MD), and more. Look for Black Pistol Fire to announce a global performance event, live from Austin in the coming months.
The Austin rock group Black Pistol Fire are back with their sixth full-length album, Look Alive, out now via Black Hill Records, HERE. Fueled by the first single and title track “Look Alive” the new album debuted in the U.S. at #2 on the Alternative Albums chart, #10 on Top New Artists Albums, #24 on Rock Albums, and #39 on the Digital Albums chart. Look Alive delivered on the Canadian charts as well with debuts of #5 on the Alternative Albums chart, #15 Top Current Albums chart, #17 Top Albums chart, and #26 on the Current Digital Albums chart.
Watch and listen to Black Pistol Fire’s visualizer for the album Look Alive, HERE.
Watch and share the official music video for “Look Alive” HERE.
A far-reaching sonic landscape, venturing out beyond traditional rock touchstones, Look Alive, finds the acclaimed group refining their singular two-man approach, outfitting explosive, impassioned rock ‘n’ roll with an expansive, ethereal, and cinematic soundscape. For Look Alive, Black Pistol Fire–Kevin McKeown (guitarist/lead vocalist/songwriter) and Eric Owen (drums/bass synth) — teamed with co-producer and engineer Jacob Sciba (Gary Clark Jr, Gov’t Mule, Warren Haynes) and mixer Vance Powell (White Stripes, Raconteurs, Chris Stapleton). Look Alive delivers Black Pistol Fire’s renowned fusion of southern rock, blues, and garage punk through wildly diverse and standout songs–among them the raucous title track “Look Alive,” the psych-laced “Level,” an R&B-inflected “Temper, Temper,” and “Never Enough.”
Explore the global micro-site at Black Pistol Fire.
Black Pistol Fire.
Black Pistol Fire are receiving some of the best reviews of their career and are renowned worldwide for their incendiary live shows which NPR hailed of Black Pistol Fire “onstage, the pair rip it up, playing a blend of gutbucket blues-rock and punk” and tastemaker Seattle, WA radio station KEXP added, “Black Pistol Fire’s sweaty Southern garage rock is capable of incorporating both bluesy tracks and jam-band jangles, and they vacillate well between wild guitar solos and drastic shifts in time-signatures.” Elsewhere, YAHOO called BPF “a power duo that can almost match the power and intensity of the massive rock sounds of the likes of Led Zeppelin and Fleetwood Mac… in a breakout set.”
Below is a handful of global critical praise for Black Pistol Fire’s album Look Alive:
“[a] stunning and rigorous new record.”
–Jake Utti, AMERICAN SONGWRITER (January 2021)
“an amalgam of Southern rock, blues and garage punk sounds.”
–Alejandra Perez, ROLLING STONE MEXICO (February 2021)
“If there is a word to define this album, it is power.”
–RADIONICA Colombia (February 2021)
“a powerful soundscape, an adventure beyond the traditional base of rock.”
–PLAYBOY (February 2021)
“In Look Alive, Black Pistol Fire have created another unique album of great power, intensity and originality with a blend of influences that takes them way beyond any traditional blues and rock boundaries. Whilst the lyrical sentiments are dark in their nature, there is no doubt that through this album they deliver a message and a sound to push through that darkness as the band seek to move onto a higher plateau and establish an identity all of their own.”
–Ian Corbridge, LOUDER THAN WAR U.K. (February 2021)
“Long-player No. 6 from this transplanted Canadian garage blues band finally follows up 2017’s smooth stomping Deadbeat Graffiti. Singer/guitarist Kevin McKeown and drummer/bass synth operator Eric Owen co-produced with engineer Jacob Sciba, who numbers Gary Clark Jr. and Gov’t Mule among past clients, and White Stripes/Raconteurs mixer Vance Powell. Look Alive thus slicks up widescreen and radio friendly. ‘Pick Your Poison’ and ‘Holdin’ Up’ could’ve ripped it up in the basic distorted fashion of vintage BPF records like 2014’s Hush or Howl, but they layer in the gloss including massed falsetto background vox and McKeown deploying seemingly every effects pedal in a guitar shop display case. That renders Look Alive their most commercial effort to date, spotlighting ‘Level’ as a near-AOR rocker. In a home-recorded video McKeown renders it a downbeat synth-and-beatbox R&B ballad recalling Spoon’s more Prince-influenced material.”
— Tim Stegall, AUSTIN CHRONICLE (January 2021)
“True to form, ‘Hope in Hell’ is a slow-burning southern rock number that’s as faithful to the blues as it is to honesty.”
“A hint of Arctic Monkeys here, a touch of The White Stripes there, all wrapped up with a gnarly, fuzzy garage-rock sound and the lashings freaky-ass synth. Unlike a lot of modern bands today with crossover appeal, Black Pistol Fire have fire in their bellies and haven’t forgotten about the importance of a killer guitar sound. Kevin McKeown delivers some fantastic guitar tones (‘Always On My Mind’ is particularly memorable). The aforementioned ‘Always on My Mind’ is a total romp of a rack, good fun, and with a knockout performance from Eric Owen behind the kit. [‘Black Halo’] such a great song this one, from the opening Duane Eddy-like guitar twang, to the wailing feedback and short synth bursts at the end.”
— DEVILS GATE U.K. (February 2021)
“The eleven-track compilation is a mélange of bombastic drum lines, contagious rhythms, and lively vocals resolving in a guttural blues rock experience that makes you want to slam a beer, jump in a mosh pit, and get good and sweaty. The album carries a punk rock Black-Keys-esque feel bookended by this haunting Arctic-Monkeys-like composition with rhythmic punch and confident, clean showman vocals.”
–Jamie Taylor, CONCERT ADDICTS (February 2021)
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