Photo Credit: Jade Ehlers
August 21, 2020 – Los Angeles, CA alt-pop band flor has unveiled an official music video for their latest single “lmho”. The striking visual was shot during quarantine in the band’s hometown of Hood River, OR, and directed by CJ Sweet. Watch it now HERE.
“lmho” was released earlier this week and marked the first new original music from the critically acclaimed quartet since their 2019 sophomore album, ley lines. “lmho” is available to stream and download now HERE via Fueled By Ramen.
flor - lmho (official music video)
Earlier this year, flor released their reimagined EP, which features stripped-down recordings of fan-favorite tracks including “unsaid”, “white noise”, “warm blood”, and “slow motion”. Additionally, the EP includes a cover of Coldplay’s “yellow” featuring labelmates MisterWives. Watch the track’s official music video, which premiered on BillboardHERE.
flor’s sophomore full-length ley lines was released in September, 2019, and is available physically and digitally HERE via Fueled By Ramen. Singles including “slow motion” and “dancing around” received praise from Nylon, Ones to Watch, and Earmilk, and were prominently featured on playlists including Today In Music on Apple Music, Brand New Music on Amazon Music, and New Music Friday on Spotify. ley lines was co-produced by singer/guitarist Zach Grace and bassist Dylan Bauld in Bauld’s home studio in Los Angeles, over several writing sessions with guitarist McKinley Kitts and drummer Kyle Hill.
In March, flor wrapped their second US headline tour in support of ley lines. The trek followed the band’s massive Ones To Watch Presents: flor North American tour, which saw them perform their largest sold-out headline shows to date. flor has previously supported Paramore, Hayley Kiyoko, Walk The Moon, and Andrew McMahon in the Wilderness on the road.
About flor
With their nuanced songwriting and inventive sensibilities, flor use their songs to explore feelings of longing and heartache, anxiety and self-doubt. Singer/guitarist Zach Grace, bassist Dylan Bauld, guitarist McKinley Kitts, and drummer Kyle Hill alternately magnify and brighten those feelings by dreaming up an intensely cinematic take on synth-driven alt-pop. Growing up in the tiny town of Hood River, Oregon, the band pushed forward in their career by relocating to L.A. and taking on the name flor—a word that translates to flower in Portuguese. flor soon landed a deal with Fueled By Ramen, who released their debut EP Sounds in February 2016 and debut LP come out. you’re hiding in May 2017. flor released their much anticipated sophomore album ley lines on September 6, 2019 on Fueled By Ramen.